I remember seeing this on TV when I was young. A wee tale about a young girl who helps monsters defeat a wicked witch which manages to be both charming and surreal: https://www.youtube.com/watch?v=lIL3pyxhIV8 (apparently embedding video is broken or something)
The bit I vividly remembered was the monster which ate pictures of flowers (and not actual flowers, because that would make sense).
The concept is to make a bunch of weapons that work as accessories for other toylines, like, say, Transformers (they use 5mm posts, which a lot of toylines use). The weapons can also be assembled into animals, so the two toys they're working on putting out are a manta ray that turns into an axe and gun, and a bear made up almost entirely of guns.
The Kickstarter's only got three days to go, but I'm hoping it'll reach its target, cause it looks fun.