Facebook Wants to Be Your One True Login
Someone on ReadWriteWeb posted an article about Facebook wanting to create a cross-site login, and that article ended up on the Google search for "Facebook login". Suddenly people who had been logging in to Facebook by doing a google search and then clicking on the link that came up ended up on this article instead, and blindly assumed that they'd ended up on Facebook.
Hence there are 40 pages of comments with people asking "OMG THIS NEW FACEBOOK SUCKS! HOW DO I LOG IN?"
No wonder phishing scams work.